Abraham Ruano Ventura

Antropólogo social y cultural

Social and cultural anthropologist

Marhaba! I am a cultural and social anthropologist, as well as a university lecturer, born and raised in the Canary Islands. With a deep passion for social sciences, political science, social psychology, psychoanalysis, social network analysis, and applied sociology and anthropology, I explore the intersection of these fields with new technologies. I am fluent in both Spanish and English, allowing me to engage with a diverse global audience. Join me as we delve into the complexities of human societies and the innovative ways technology intersects with our social fabrics.

(Online) reputation management

Online reputation management involves monitoring and influencing an individual’s or organization’s public perception on the internet. This process includes strategies to promote positive content, mitigate negative reviews, and engage constructively with audiences across various platforms. The goal is to cultivate a trustworthy and favorable online image that reflects well on the entity involved.

Market research

Market research involves gathering, analyzing, and interpreting information about a market, including its customers and competitors. It helps businesses understand market needs, market size, and competition, guiding product development and marketing strategies. The process typically employs both qualitative methods like focus groups and quantitative methods like surveys to collect data.

Communication strategies

Communication strategies define how an organization or individual uses messages to achieve specific objectives with targeted audiences. These strategies encompass the choice of media channels, timing, and messaging to maximize engagement and effectiveness. They are crucial for managing brand image, influencing public opinion, and facilitating clear and effective internal and external communication.

Social networlk analysis

Social network analysis (SNA) is a technique for examining relationships and patterns of interaction within a network of individuals or entities. It uses mathematical and computational models to assess the roles, influence, and connections among participants. SNA helps identify key influencers, community clusters, and the flow of information or resources within the network.

Corporate social responsability

Corporate social responsibility (CSR) is a business approach that emphasizes ethical behavior, sustainable practices, and community engagement. Companies adopt CSR to address social, environmental, and economic issues by integrating them into their business operations and strategy. This commitment can enhance their public image, improve stakeholder relations, and contribute to long-term success.

Consumer Insights and Branding

Corporate social responsibility (CSR) involves companies incorporating ethical practices and sustainable initiatives into their business models. It aims to positively impact society and the environment, going beyond mere regulatory compliance. CSR activities can include environmental sustainability, community engagement, and ethical labor practices, enhancing a company’s reputation and societal value.